Defining the Customers

To create a customer-centric product, I developed a user persona named "Adventurous Alice." Alice represents the target audience for Munchies, including individuals aged 25-40, who are open to trying new snacks and appreciate exploring different cultures through food.

Ideation and Conceptualization

Armed with valuable insights from market research and the user persona, the team brainstormed and ideated on the features and components that would make Munchies stand out. They outlined key functionalities such as personalization options, snack customization, and a rating system for better curation.

Wireframing on Figma

To visualize their ideas and create a concrete product design, I turned to Figma to create low-fidelity wireframes to map out the user journey and interactions within the platform. The wireframes focused on the following core aspects: - Main Page

- Product Page

- Cart

- Checkout

- Profile

These frames would easily be navigated via the bottom navbar.

Iterative Design Process

• The team iterated on the wireframes by seeking feedback from potential users, stakeholders, and conducting usability testing. They incorporated suggestions and made improvements to enhance the overall user experience.

Finalizing the Wireframes

1. After multiple iterations and refinements, the Munchies team finalized the wireframes, ensuring a user-friendly, visually appealing, and functional design. The wireframes were ready to be shared with the development team for implementation.

Conclusions

1. The case study demonstrates the journey of Munchies from a mere idea to well-defined wireframes using Figma. By conducting thorough market research, defining a user persona, and embracing an iterative design process, I successfully created a compelling product design that resonates with their target audience. Munchies is now ready to move forward with the UI phase and bring the wireframes to life with brand identity.

Personal Learnings

• In conclusion, the Flippa brand refresh was a rewarding journey that culminated in a successful transformation of the platform. By staying user-centric, embracing collaboration, iterative design, and adopting a well-defined design system, we achieved our goals and positioned Flippa as a leading player in the online business marketplace.
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• Our personal learnings from this experience will continue to shape our approach to future projects, ensuring continued growth and success for Flippa and its users.